Welcome to OptCulture blogs! Your go-to place on all you need to know about offering omnichannel customer experience to your buyers across!
A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing.
Congratulations, you have just decided to move into the world of email marketing. To get the ball rolling here are a few campaigns that every business should start with.
A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult.
Here are some insights on the paradigm shift and how brands can ensure customer engagement through loyalty programs.
E-receipts from OptCulture enable you to integrate them directly with your point-of-sale to provide a seamless experience.
Customers of omnichannel experience tend to buy more, There are myriad benefits of using omnichannel retailing. Let’s look at some of the fundamental ones.
Inarguably, email is way far from being dead. Many business owners ponder whether email marketing is still effective.
Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and eCommerce retailers.
OptCulture SMS marketing uses mobile phone text messaging services to interact with customers and keep them engaged.
Customer loyalty play's a more significant role in retail marketing. Take a deeper look at the future trends in loyalty programs.
Brands will leverage SMS marketing not just as a sales or marketing channel but also to form strong relationships.
This hype around email marketing has provoked major trends in email marketing, enabling retail marketers to align their marketing strategies.
As loyalty programs are one of the best ways to retain your customers, choosing the best type for your business can be tricky. We’ve made it easy for you.
New variations of the pandemic has also been the catalyst for the retail industry to embrace digitization and cutting-edge solutions for retailers.
Want a customer experience that is incremental and tech-driven? Check out these 5 trends.
The post-Covid world will bring new opportunities for retailers. These practices will help you make an edge and drive sales.
Want to please your customers through emails? We’re here to disclose the secret. Personalization!
What 24X7 benefits mobile apps can offer to retailers? There’s more to it; read this story for more insights.
E-receipts definitely offer a lot of benefits. Plus it is an important marketing tool. Here’s why!
You can engage with customers on mobile apps only when you introduce personalization. Here’s how!