OptCulture Bulletin

Welcome to OptCulture blogs! Your go-to place on all you need to know about offering omnichannel customer experience to your buyers across!

Avoiding the Spam Can

A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing. 

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In The Beginning There Were 4 Campaigns

Congratulations, you have just decided to move into the world of email marketing.  To get the ball rolling here are a few campaigns that every business should start with.

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OptCulture Presents: A Retailer’s Guide to Selection and Use of Customer Loyalty

A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult.

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Loyalty Programs Are More Than Just Offering Rewards


Here are some insights on the paradigm shift and how brands can ensure customer engagement through loyalty programs. 

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A Powerful and an Environment-Friendly Marketing Tool: E-receipts

E-receipts from OptCulture enable you to integrate them directly with your point-of-sale to provide a seamless experience.

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Omnichannel Retailing - Importance and Benefits Explained

Customers of omnichannel experience tend to buy more, There are myriad benefits of using omnichannel retailing. Let’s look at some of the fundamental ones.

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Email Marketing is Not Dead; Its Evolving

Inarguably, email is way far from being dead. Many business owners ponder whether email marketing is still effective.

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Ways to Improve Sales in Holiday Season

Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and eCommerce retailers.

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