OptCulture Bulletin

Welcome to OptCulture blogs! Your go-to place on all you need to know about offering omnichannel customer experience to your buyers across!

Avoiding the Spam Can

A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing. 

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In The Beginning There Were 4 Campaigns

Congratulations, you have just decided to move into the world of email marketing.  To get the ball rolling here are a few campaigns that every business should start with.

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OptCulture Presents: A Retailer’s Guide to Selection and Use of Customer Loyalty

A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult.

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Loyalty Programs Are More Than Just Offering Rewards


Here are some insights on the paradigm shift and how brands can ensure customer engagement through loyalty programs. 

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A Powerful and an Environment-Friendly Marketing Tool: E-receipts

E-receipts from OptCulture enable you to integrate them directly with your point-of-sale to provide a seamless experience.

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Omnichannel Retailing - Importance and Benefits Explained

Customers of omnichannel experience tend to buy more, There are myriad benefits of using omnichannel retailing. Let’s look at some of the fundamental ones.

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Email Marketing is Not Dead; Its Evolving

Inarguably, email is way far from being dead. Many business owners ponder whether email marketing is still effective.

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Ways to Improve Sales in Holiday Season

Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and eCommerce retailers.

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Don't Ignore a Powerful Retail Marketing Tool - SMS Marketing

OptCulture SMS marketing uses mobile phone text messaging services to interact with customers and keep them engaged.

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5 Trends that will Shape Loyalty Programs in 2022

Customer loyalty play's a more significant role in retail marketing. Take a deeper look at the future trends in loyalty programs.

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SMS Marketing is Evolving: Trends to Keep an Eye on for 2022

Brands will leverage SMS marketing not just as a sales or marketing channel but also to form strong relationships.

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Five Exciting Email Marketing Trends to Watch Out in 2022

This hype around email marketing has provoked major trends in email marketing, enabling retail marketers to align their marketing strategies.

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Top 5 Benefits of E-receipts
E-receipts are gradually taking a center stage in the retail industry. Start embracing digital receipts and ensure an efficient and organized workflow.
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A Rundown of Different Types of Loyalty Programs

As loyalty programs are one of the best ways to retain your customers, choosing the best type for your business can be tricky. We’ve made it easy for you. 

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How Loyalty programs can Increase Customer Retention
Businesses need to kickstart with loyalty programs as they earn more income and indulge in fewer costs to retain customers over new ones.
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The Impact of Covid-19 in Retail and Future of Retail Industry 

New variations of the pandemic has also been the catalyst for the retail industry to embrace digitization and cutting-edge solutions for retailers. 

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Personalization on Mobile Apps are Key to Engage Customers
Personalization is the workaround to engage customers on mobile apps. Here’s how!
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5 Customer Experience Trends to Look After in 2022

Want a customer experience that is incremental and tech-driven? Check out these 5 trends.

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