OptCulture Bulletin

Welcome to OptCulture blogs! Your go-to place on all you need to know about offering omnichannel customer experience to your buyers across!

Avoiding the Spam Can

A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing. 

In The Beginning There Were 4 Campaigns

Congratulations, you have just decided to move into the world of email marketing.  To get the ball rolling here are a few campaigns that every business should start with.

OptCulture Presents: A Retailer’s Guide to Selection and Use of Customer Loyalty

A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult.