Loretta’s Intimates is an upscale American online Lingerie Store specializing in personal fitting experience for women.Loretta Intimates’ use of email segmentation has been comprehensive and has been extended to their other channels of Client communications.
Loretta’s Intimates’ client engagement improved significantly over the years. Consistent improvised use of OptCulture’s segmentation feature enhanced their ability to send targeted and personalized communications as per demographic, locational, interaction, or purchase data.
Number of campaigns they executed increased every subsequent. Email open rates and click rates were always effective and remained strong, even after significant increase in the number of email campaigns year on year,
“Our use of segmenting has been an important evolution to send much more relevant messages to our customers.
We experience very small number of unsubscribes”