French Cuff Boutique is Houston's premier women's apparel and accessories boutique.They needed a loyalty program to reward their best customers and increase their customer engagement.Loyalty was launched in 2017 with a %age based reward based loyalty program.

Yearly trends were similar as loyalty got its start, but the motivation to spend points that were collected led to the stabilization of the summer sales dip. In 2017, even with hurricane Harvey affecting the company, OC Loyalty Style Circle Rewards Program contributed to a revenue jump across all its stores

The Style Circle Rewards Program encouraged customer visits where there wasn’t motivation in the past, boosting post-Hurricane Harvey numbers significantly