Dress Circle implemented a loyalty management program through rewards in 2019 utilizing OptCulture’s Customer Experience platform.

With a 3 tier points based reward program, Dress Circle’s customers can check their balance at any time via the loyalty balance web portal


Dress Circle saw a steady increase in revenues with an average of 60% revenue contribution from Loyalty transactions after the implementation of OptCulture loyalty program in less than a year’s time. Visit frequency was the most affected measure after loyalty was implemented, with returning customers visits that consistently increased month on month with peaks (85%) recorded in Holiday season and staying stable even after the holiday season.

“Ever since we signed contract with OptCulture, your team is delivering high quality work with exponential customer service and technical support to us. You helped us in setting our loyalty program, Digital receipts with survey and SMS programs which made our business grow rapidly.”

Vamshidhar Reddy

Managing Partner,

Dress Circle

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