In today’s competitive business landscape, keeping your customers engaged is important. And one of the ways to do so is through email marketing. Despite the disruption caused by the pandemic, email marketing continued delivering results. Compared to the pre-pandemic era, businesses send out 27% more emails.
This hype around email marketing has provoked major trends in email marketing, enabling marketers to align their marketing strategies. Here are the top 5 email marketing trends in 2022.
Delivering static emails won’t work anymore. Customers want interactive elements or stories to be closely associated with your brand. And this will be one of the key trends that will improve your emails’ performance. At the same time, don’t clutter your emails with too many elements. Please keep it simple by adding images, surveys, GIFs, videos, etc.
These elements entice your users to click on the CTA and know more about your products and services. It is all about creating a positive persona about your brand through emails, and creativity can help you stand apart from your competition.
Many brands have already incorporated personalization into their marketing strategies to make customers feel valued and retain them. But if you’re thinking that personalization is only about adding a customer’s first name to an email, then let us tell you that’s not enough. In 2022, hyper-personalization will take center stage that will leverage customer data to deliver the right message at the right time to the right customer.
For example, Airbnb sends a personalized email after the guests’ stay, reminding them to drop a review or feedback. Here again, you can automate sending personalized emails, thanks to OptCulture’s personalization tools.
Adding user-generated content to your emails can increase your traffic and conversions. You can integrate reviews, feedback, poll results, or actual pictures of customers using your products and services. People consider reviews before buying anything, and when they see such content, they are more influenced to buy your products.
The icing on the cake is that you don’t have to spend to get user-generated content. This type of content is cost-efficient and multi-purpose, so why not make the most out of it! You simply have to incorporate it into your emails with an easily accessible CTA button.
It might seem contradictory when discussing personalization and data privacy under one roof, as personalization can only be delivered when users share their data. New rules and regulations govern companies on how they collect and leverage users’ personal information for marketing efforts. With Apple’s new privacy settings, email marketers will face a rocky road in terms of metrics they can track, for example, open rates. In 2022, marketers must ensure users’ data privacy while launching impactful and effective campaigns.
As new year is around the corner, embracing these trends is essential to amplify the effectiveness of your email marketing strategy.
Though 78% of the marketerssay that email marketing is a crucial component of their overall marketing strategy, many are not using it well. If you’re not using this indispensable tool to reach out to your customers and influence them, it can get very challenging to adapt to changing trends.
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