A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult. We have created this guide to help you understand the benefits of customer loyalty, select a loyalty program, and how to nurture your loyalty ...

08/19/19 10:09 AM - Comment(s)

What Do They Show?


Simply put they are going to show you the opens, clicks, unsubscribes, bounces, and undelivered emails in a campaign. Campaign reports will also display usage activity, showing the number and percentage of customers that opened the email on a mobile or desktop device and even what ...

07/31/19 04:11 PM - Comment(s)

Retention



I always think of the old saying "a bird in the hand is worth two in the bush" when describing customer retention. There are countless potential customers making it far too easy to get distracted by the lure of new business and find yourself having little to no focus on current an...

07/25/19 01:34 PM - Comment(s)

The standard practice has been that the best times to send marketing emails are between 8 and 10 in the morning, Tuesday through Thursday. This is thought to be common knowledge in the industry but as customers are becoming more mobile through the use of devices like tablets and smartphones; trends ...

07/18/19 10:05 AM - Comment(s)



A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing. The important thing is to recognize why this may have happened and to take the appropriate actions in order to prevent it from...

07/10/19 10:31 AM - Comment(s)
Tips for running successful promotions.
07/02/19 01:56 PM - Comment(s)
How To Stand Out In The Inbox




Just about everyone has heard the saying, “there are no second chances at first impressions”. Well, when sending an email, the subject line is the first impression. Subject lines can pique curiosity or induce disinterest, with the latter affecting all future emails. If y...
06/24/19 09:54 AM - Comment(s)
How To:


Start Your Email Marketing Journey




Congratulations, you have just decided to move into the world of email marketing.  Emails reach more than 34% percent of people worldwide; equating to roughly 2.38 billion people. With the ability to reach such a large audience in such a short time, it's...
06/07/19 04:30 PM - Comment(s)