Blog by Benji

Segmenting is an essential tool used in marketing that allows businesses to successfully market to specific groups of customers based on attributes. A good example would be a shoe store that has an inventory surplus of size 14 shoes. By segmenting out customers who wear size 14 shoes or have ever pu...

A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult. We have created this guide to help you understand the benefits of customer loyalty, select a loyalty program, and how to nurture your loyalty ...

What Do They Show?

Simply put they are going to show you the opens, clicks, unsubscribes, bounces, and undelivered emails in a campaign. Campaign reports will also display usage activity, showing the number and percentage of customers that opened the email on a mobile or desktop device and even what ...

Retention

I always think of the old saying "a bird in the hand is worth two in the bush" when describing customer retention. There are countless potential customers making it far too easy to get distracted by the lure of new business and find yourself having little to no focus on current an...

The standard practice has been that the best times to send marketing emails are between 8 and 10 in the morning, Tuesday through Thursday. This is thought to be common knowledge in the industry but as customers are becoming more mobile through the use of devices like tablets and smartphones; trends ...

A customer just informed you that your email ended up in their spam folder as opposed to their inbox. Not to worry, this happens to everyone in the world of email marketing. The important thing is to recognize why this may have happened and to take the appropriate actions in order to prevent it from...