Blog categorized as Uncategorized

Personalization on Mobile Apps are Key to Engage Customers

Personalization is the key to boosting customer experience. Today’s consumers know what, how, and when they want their preferred products and services. Perhaps, it is pretty challenging for marketers and business owners to meet their expectations.

Whether you’re selling online or through a retail out...
01/27/22 01:07 AM - Comment(s)
5 Customer Experience Trends to Look After in 2022

The last two years have massively changed how brands interact with customers. In fact, customer experience is the most crucial factor in today’s buyer journey. Brands have to focus on customer experience in whatever activity they plan. This holds true because shopping behavior has changed where cons...
01/27/22 12:52 AM - Comment(s)
The Impact of Covid-19 in Retail and Future of Retail Industry

The last two years have been hard to swallow for all industries across the world. Apart from the distortion the pandemic created in our daily lives, retail stores are still learning to navigate through the uncertain waters of the pandemic.

The economic recession across the world was due to the unexpe...
01/19/22 09:39 AM - Comment(s)
How Loyalty Programs Increase Customer Retention

Loyal customers are the sum and substance of a growing business, and they are an asset that every organization would not like to lose. But, have you ever wondered what it is that makes you buy from your favorite store again and again? It can be the service, product quality, the staff, or any other a...
01/19/22 08:27 AM - Comment(s)
A Rundown of Different Types of Loyalty Programs

How do you make your customers stick around you? Look nowhere else than loyalty programs. It is one of the best ways to encourage customers to keep buying from you. Existing customers are 50% more likely to buy from you again and spend 31% more than new buyers.


These statistics clearly indica...

01/07/22 09:14 AM - Comment(s)
Top 5 Benefits of E-receipts
The Internet and digital solutions have changed how consumers shop today. You’ll be amazed to know the number of transactions taking place every day. In the United States alone, more than 108 million card transactions are reported daily. Imagine, what would be the number of all types of tender trans...
01/07/22 08:33 AM - Comment(s)
Five Exciting Email Marketing Trends to Watch Out in 2022

In today’s competitive business landscape, keeping your customers engaged is important. And one of the ways to do so is through email marketing. Despite the disruption caused by the pandemic, email marketing continued delivering results. Compared to the pre-pandemic era, businesses send out 27% more...

12/30/21 06:03 AM - Comment(s)
SMS Marketing is Evolving: Trends to Keep an Eye on for 2022
Even with an open rate of as high as 98%, SMS is a highly ignored marketing tool. Many marketers believe that SMS is outdated with the advent of instant messaging and social media platforms, but the truth is SMS marketing is one the most effective digital marketing tools.

In 2022 and beyond, SMS mar...
12/28/21 03:30 AM - Comment(s)
5 Trends that will Shape Loyalty Programs in 2022

As customer interactions get more fast-paced, brands overhaul their loyalty programs, making traditional ones outdated. Indeed, customers expect more each day; brands have to keep up to their expectations and offer customers instant and rewarding benefits.


Hence, brands have to come out of the ...

12/21/21 02:00 AM - Comment(s)
Dont Ignore a Powerful Marketing Tool - SMS Marketing

Undoubtedly, mobile phones have opened up a new business marketing channel to engage with highly targeted audiences. While you’ve been busy trying to get maximum engagement from emails, Adwords, social media campaigns, etc., you might have ignored the most reliable way to communicate with your custo...

12/06/21 01:25 AM - Comment(s)
Email 2.0 - Email Marketing is not Dead; its Evolving

The advent of the World Wide Web gave birth to everyone’s favorite - Emails. It is an essential method of business communication as it is fast and accessible. But today, we’ve different modes of digital communication, with social media platforms invading the Internet. Perhaps you’ve already come acr...

11/22/21 11:12 PM - Comment(s)
Successful Ways to Improve eCommerce Sales in the Holiday Season

As all are gleefully enjoying the fall season and welcoming the beautiful snow with a hot cup of coffee, we are also getting closer to the always-exciting holiday shopping season. Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and ...

11/22/21 11:03 PM - Comment(s)
A Powerful and an Environment-Friendly Marketing Tool: E-receipts

Digital transformation has transformed the entire process of receipt generation and management. And today, thanks to digital receipts, retailers are adding plentiful information to every transaction.  


One of the reasons to promote e-receipts is to save on the costs of paper receipts, but ...

11/18/21 11:23 PM - Comment(s)
Omnichannel Retailing - Importance and Benefits Explained
The key to making loyalty programs more rewarding is striking conversation and engaging with customers. In short, the more personalized experiences, the better the customer retention.
11/18/21 08:39 AM - Comment(s)
Loyalty Programs Are More Than Just Offering Rewards
The key to making loyalty programs more rewarding is striking conversation and engaging with customers. In short, the more personalized experiences, the better the customer retention.
11/15/21 02:44 AM - Comment(s)

Segmenting is an essential tool used in marketing that allows businesses to successfully market to specific groups of customers based on attributes. A good example would be a shoe store that has an inventory surplus of size 14 shoes. By segmenting out customers who wear size 14 shoes or have ever pu...

09/05/19 12:41 PM - Comment(s)

A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult. We have created this guide to help you understand the benefits of customer loyalty, select a loyalty program, and how to nurture your loyalty ...

08/19/19 10:09 AM - Comment(s)

What Do They Show?

Simply put they are going to show you the opens, clicks, unsubscribes, bounces, and undelivered emails in a campaign. Campaign reports will also display usage activity, showing the number and percentage of customers that opened the email on a mobile or desktop device and even what ...

07/31/19 04:11 PM - Comment(s)


I always think of the old saying "a bird in the hand is worth two in the bush" when describing customer retention. There are countless potential customers making it far too easy to get distracted by the lure of new business and find yourself having little to no focus on current an...

07/25/19 01:34 PM - Comment(s)