How do you make your customers stick around you? Look nowhere else than loyalty programs. It is one of the best ways to encourage customers to keep buying from you. Existing customers are 50% more likely to buy from you again and spend 31% more than new buyers.
These statistics clearly indica...
In today’s competitive business landscape, keeping your customers engaged is important. And one of the ways to do so is through email marketing. Despite the disruption caused by the pandemic, email marketing continued delivering results. Compared to the pre-pandemic era, businesses send out 27% more...
As customer interactions get more fast-paced, brands overhaul their loyalty programs, making traditional ones outdated. Indeed, customers expect more each day; brands have to keep up to their expectations and offer customers instant and rewarding benefits.
Hence, brands have to come out of the ...
Undoubtedly, mobile phones have opened up a new business marketing channel to engage with highly targeted audiences. While you’ve been busy trying to get maximum engagement from emails, Adwords, social media campaigns, etc., you might have ignored the most reliable way to communicate with your custo...
The advent of the World Wide Web gave birth to everyone’s favorite - Emails. It is an essential method of business communication as it is fast and accessible. But today, we’ve different modes of digital communication, with social media platforms invading the Internet. Perhaps you’ve already come acr...
As all are gleefully enjoying the fall season and welcoming the beautiful snow with a hot cup of coffee, we are also getting closer to the always-exciting holiday shopping season. Black Friday, Thanksgiving, Christmas, and New Year’s are the perfecta of the most money-making season for in-store and ...
Digital transformation has transformed the entire process of receipt generation and management. And today, thanks to digital receipts, retailers are adding plentiful information to every transaction.
One of the reasons to promote e-receipts is to save on the costs of paper receipts, but ...
Segmenting is an essential tool used in marketing that allows businesses to successfully market to specific groups of customers based on attributes. A good example would be a shoe store that has an inventory surplus of size 14 shoes. By segmenting out customers who wear size 14 shoes or have ever pu...
A loyal customer base is a crucial ingredient for a successful retailer. However, the ability to enlarge this base and track their activity can be difficult. We have created this guide to help you understand the benefits of customer loyalty, select a loyalty program, and how to nurture your loyalty ...
What Do They Show?
Simply put they are going to show you the opens, clicks, unsubscribes, bounces, and undelivered emails in a campaign. Campaign reports will also display usage activity, showing the number and percentage of customers that opened the email on a mobile or desktop device and even what ...
Retention
I always think of the old saying "a bird in the hand is worth two in the bush" when describing customer retention. There are countless potential customers making it far too easy to get distracted by the lure of new business and find yourself having little to no focus on current an...
